Aquivos por Autor: Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; et al.

Consumers’ relationship with mass prestige brands and happiness

Publicado em 30 Agosto, 2022 por Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; et al.

Title: Consumers’ relationship with mass prestige brands and happiness
Author(s): Nobre, Helena; Kumar, Ajay; Kastanakis, Minas N.; et al.
Source: EUROPEAN MANAGEMENT REVIEW, AUG 21 2022
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