Apresentação: A Internet apresenta inúmeras vantagens e oportunidades: “For customers, it gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. For organisations marketing these products and services it gives the opportunity to expand into new markets, offer new services and compete on a more equal footing with larger businesses. For those working within these organisations it gives the opportunity to develop new skills and to use the Internet to improve the competitiveness of the company” (p. xiii). Este livro pretende servir de guia para conceitos, técnicas e boas práticas para o marketing em ambiente digital. 

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