Wiley Interscience Encyclopedia of Marketing

Os volumes da enciclopédia “Wiley Interscience Encyclopedia of Marketing” estão disponíveis para consulta e/ou requisição na Biblioteca do ISCA-UA:
Wiley international encyclopedia of marketing. Chichester : John Wiley & Sons, cop. 2011

• Vol. 1: Marketing strategy / eds. Robert A. Peterson, Roger A. Kerin
• Vol. 2: Marketing research / ed. Wagner A. Kamakura
• Vol. 3: Consumer behavior / eds. Richard P. Bagozzi, Ayalla A. Ruvio
• Vol. 4: Advertising and integrated communication / eds. Michael A. Belch, George E. Belch
• Vol. 5: Product innovation and management / ed. Barry L. Bayus
• Vol. 6: International marketing / eds. Daniel C. Bello, David A. Griffith
• Vol. 7: Cumulative índex