Sandra Vieira Vasconcelos (CIDTFF) & Ana Balula (CIDTFF) | Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines, pp. 100-115
Abstract:
“The following chapter describes the design and implementation of a teaching and learning strategy that aimed to explore the affordances of storytelling when it comes to the management of students’ personal branding skills. Designed to help students craft their online professional persona and produce video-based pitches, this strategy was developed taking into account the concepts of personal branding and digital storytelling, as well as a preliminary questionnaire focusing on participants’ perceptions. Having been implemented within English for Specific Purposes classes, this strategy was successful in promoting students’ engagement and making them aware of the importance of having a strong personal brand, something that can be enhanced through contemporary storytelling methods.”
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Referência:
Vasconcelos, S. V., & Balula, A. (2021). Pitch This: Storytelling as a Means to Enhance Your Personal Brand. Mihăeş, L. C., Andreescu, R., & Dimitriu, A. (Eds.), Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (pp. 100-115). IGI Global. http://doi.org/10.4018/978-1-7998-6605-3.ch006
